Web Design & Development

Smart, strategic thinking and eye-catching design go into every site we create. Our expert team provides turnkey solutions to your Web needs, from market research and creative concepting to interactive design and going live.

The Adcetera Process

Adcetera's core process for Web development is built on three strategies:

Green Check
Information Design

the organization and structure of the content on your site.

Green Check
Interactive Design

the usability of the website and how your audience interacts with it.

Green Check
Graphic Design

the look and layout of the site, in compliance with your brand guidelines, and using the latest techniques.

The Adcetera discovery process involves looking at your Web needs from each of these three perspectives, and includes interviews with your key staff and personnel, as well as an in–depth analysis of your competition. From what we discover, we are able to recommend solutions, build a sitemap and wireframe, and maximize the user experience of your site.

Site navigation, page layout, brand compliance, and a call to action are all factors in creating a Web presence for your company, and each is a specialty of Adcetera's Web strategy team.

Coding and Compliance

Adcetera's coding standard ensures that your site is coded using Strict XHTML with W3C-compliant CSS. This improves cross-browser compatibility, and it separates the design from the content to maintain consistent styles and flexibility in your site layout.

We also have firm accessibility standards in place. Upon request, we build ADA (Americans with Disabilities Act) Section 508–compliant websites that enable users with visual, motor, auditory, and other impairments to take complete advantage of your site. We can audit your current site, making recommendations for retrofitting it to ADA compliance, or build a new site for accessibility using industry best practices.

w3c Compliance Logos

Organic SEO Capabilities

Organic search engine optimization (SEO) is an important factor to consider when coding and writing content for a website. Our coders use semantically meaningful HTML and industry best practices to maximize SEO on your website. We create alt tags and header tags, recommend proper title tags and page names, and write relevant and targeted metatags. Using key words and key-phrase rich content, we increase your search engine rankings and help you reach a specific audience.

Technical and Web Writing

Copywriting and content development for the Web requires expert knowledge in tone, content, and Web standards. Adcetera's team of writers is practiced in developing content that reaches either a broad or narrow audience. We offer advanced technical writing in a variety of industries, including medical, financial, real estate, oil and gas, and technology. We can also provide general copy for your site, including taglines, headlines, and page body copy.

Content Management Systems

Adcetera's Web development team can work with any content management system (CMS). Some of the platforms we've worked with include WordPress, Drupal, Expression Engine, CMS Made Simple, MindFire Perl Campaigns, Broadvision, Microsoft SharePoint, and even in-house CMS platforms. We are also experienced in building e-mail marketing campaigns in Exact Target, Campaign Monitor, MailChimp, and other proprietary systems.

Mobile Web Applications

The reach of the Web goes beyond the desktop, and Adcetera crosses the boundary between home office and on-the-go computing. Through the development of mobile Web applications, for platforms such as the iPhone and handhelds, Adcetera opens up the Web to be explored from anywhere, anytime.

Programming

Our experts work across multiple platforms in multiple programming languages. For Web applications, our recommended framework is Microsoft .Net 2.0 or 3.0 in VB or C#. We are experts in ActionScript 2.0 and 3.0, and JavaScript (including AJAX), and we support customization of JSP and PHP based websites. We also work in MSSQL 2005 and MySQL databases.

User Interface & User Experience

Our experts quickly identify the strengths and weaknesses of your website and determine an appropriate plan of action to enhance the user's experience. Areas we investigate include image quality, navigation ease-of-use, object placement, readability, and the general feel and influence of your site. From the data we collect, we generate a report that details our findings and offers solutions to any weaknesses we discover.