Production

The second phase in the process is where all the action is. Cameras roll, actors perform, and the entire production is recorded for editing in the final step. Adcetera offers a complete production package that is customized to make your marketing agenda as effective as possible.

High-Definition Video

We are a high-definition production house, capable of shooting in 720p to 1080i. We can edit and output HD video in a variety of formats.

Studio Shoot

Studio shooting allows for controlled lighting and audio conditions. Studios also make it possible to create standing sets, on which a continuous production (such as a series of training videos, a cooking show, a sitcom, etc.) can be shot. Adcetera utilizes small and large studios, including a full cyclorama for extensive green-screen work.

In-Field Shoot

Shooting in the field may mean outdoors or simply on location. Adcetera utilizes lighting packages and audio kits to provide a flexible range of options for shooting. Location shoots allow us to show the talent, product, or service in action in real-world environments.

Event Shoot

Special events such as trade shows, seminars, workshops, and more can be invaluable sources of video and audio marketing content. Our mobile shooting package allows Adcetera to be where and when we're needed.

Field Audio

Capturing clean, useable audio in the field is essential to the success of any production. Bad video can sometimes be fixed, but bad audio is always a problem. We use field mixers and professional recording equipment, as well as professionally trained ears, to help us capture the cleanest, best audio possible. Our field audio package includes on-location dialogue recording, voiceover, and local ambient sound.

Studio Audio

In the studio, it's possible to control audio conditions so that we get the best take, every time. Our studio audio package includes dialogue recording, sound engineering, music recording, and more.

Digital Photography

A professional image is a resource for all of your marketing materials. Our digital photographers can capture the best shot to tell your story. Digital photography is used as supplemental collateral for video productions, as well as the basis of graphic design and print products. We are experts in using natural and studio lighting to get the best look for your scene.

Green Screen

Chroma key, often referred to as "green screen," is the process of keying out or removing a solid background color and replacing it with a new image. Talent can perform in front of a green screen, and during post production our team can insert an artificial environment behind them.