These days, you can’t turn on the TV or browse the Web without hearing or reading about America’s obesity crisis. But if there ever was a time to be a part of the problem and not the solution, this is it.
For years, Men’s Fitness and USA Today have ranked Houston as America’s Fattest City. This year Men’s Fitness dropped us down to 6th. So on Thursday, Adcetera did our part to get Houston back on top. It’ll be hard work, but I think we can bring the title back home.
And what better day to take up such a valiant cause than Thanksgiving? No longer a time for pilgrims and Indians to celebrate the plentiful bounty of the year’s harvest, Thanksgiving has transformed into a once-a-year “feastival” for cooks and diners alike to demonstrate their talents.
Adcetera decided to take it to a new level this year. Our office turned Thanksgiving into a pot luck tailgating experience. Everyone brought a dish (yours truly, in keeping up with an annual tradition, made bacon-wrapped appetizers), a lawn chair, and an insatiable appetite. Some tossed footballs. Others tossed back a few cold ones. Laughs and tears were shed over high-stakes games of “Cornhole.” We shared a meal, shared stories of past Thanksgiving meals, and started preparing for the insanity of Secret Santa (though that’s another blog for another time).
Although the food and the activities have evolved since the first Thanksgiving, the basic premise has stayed the same. It’s a time to give thanks for all the good things provided for us, and an opportunity to express gratitude for the people who make a difference in our lives.
In that spirit, and on behalf of all of us at Adcetera, I’d like to say with sincerity: to all our family and friends who give us invaluable support and cherished memories; to our clients who trust us to shape their customer relationships through strategic, creative communications; to our vendors and other partners who help make our concepts more tangible; and to my colleagues at Adcetera who work hard, work late, and make untold sacrifices for the good of the team—thank you.
Happy Thanksgiving!
Now go unbutton that top button and grab a second slice of pecan pie. Do it for Houston!
