At Adcetera, we like to test the limits of technology and creativity when we develop strategic marketing campaigns for our clients. Partly because we enjoy a good challenge. But also because we like to stay a little bit ahead of the curve. Augmented reality is a powerful new tool we’ve been experimenting with that could give your next marketing campaign that wow factor to help you stand out from the rest of the pack.
Though the technology is quite complicated, the premise is simple. A person holds a graphic image in front of their webcam. Customized software reacts with this image, projecting 3D animation, sound, and other graphical elements on their screen. So a square might morph into a three dimensional box, out of which “Pop Goes the Weasel” plays while a clown jumps out of the box—all because you held a square in front of your webcam. Don’t believe this is possible? Watch these videos to see how augmented reality can be used for a viral campaign.
Please note that we did not create these videos or augmented reality examples, nor do we represent these clients in any way.
Pick a symbol to represent your company. Maybe it’s your logo. Maybe it’s an image of your star product. Maybe it’s just one word that means a lot to your customers. Now imagine how that symbol can come to life and become so much more through interactive animation, sound, and more. Place the symbol in a magazine ad, on the pocket of a t-shirt, your annual report, a corporate brochure, a simple coupon, or any piece of collateral you typically create. Whenever your audience holds it to a webcam, their interest is sparked. Your message expands. It’s something they’ve never seen before, and something that will do more than pique their curiosity.
This is just one way Adcetera can help you enhance your marketing and communications. Whether you’re ready to take a dive into augmented reality or you’re more comfortable with print collateral, e-mail blasts, and a strong Web presence, we’ll work with you to find the right tools to best reach your market—and your goals. Contact us and let us help shape the way you are perceived within your market.
