Marketing

Zero to Wow in Twenty Seconds

Published on Wednesday, December 23rd, 2009 by Brent Williams

It’s not often you can actually sit down with any of our motion designers for any real amount of time and have a meaningful conversation. But I was able to pry Rafael Aguinaga (or as we call him, “Raffy-Raff”) away from his work just long…

A perfect fit—Adcetera and TATTU Jeans

Published on Monday, November 30th, 2009 by Julai Whipple

Have you ever done the Horizontal Denim Wriggle? How about the Jump-Around-Til-They-Fit? What would a world without the Yank-And-Hope look like, anyway? Millions of women worldwide do these and other undignified dances every day. Because unlike our fellow man, we don’t put our pants on…

Act Fast! High-Velocity Campaigns

Published on Friday, May 1st, 2009 by Andrew Nelson

A successful marketing campaign doesn’t have to run for years, and it doesn’t have to take years to pull it together! Here are some tips for getting your message into the market without breaking the bank — or tearing through the calendar.

Define success. Understand going…