Adcetera Digital

1. Unless you’re still pounding the keys on a manual typewriter, stop using two spaces between sentences. Just one space is fine. Really. Personal computers, word processors, and proportional fonts make double-spaces unnecessary and obsolete.
2. The correct figure of speech for adding content to an outline is…

Inspiration, according to Kristy Sexton, is an “elusive little imp.” An apt observation, but from my point of view here on Copywriter’s Row, it’s not only elusive, but flighty, shadowy, and haunting—sort of like a water nymph, if you will. It’s something rarely seen but…

Your English teacher lied when she laid down the law. I’m sure you remember her time-honored rules of the written word: Never begin a sentence with a conjunction. Never end a sentence with a preposition. Never split an infinitive. Turns out, she was exaggerating for…