Adcetera Digital

Writing Tips for Non-Writers Part 1

by Mason Hart

1. Unless you’re still pounding the keys on a manual typewriter, stop using two spaces between sentences. Just one space is fine. Really. Personal computers, word processors, and proportional fonts make double-spaces unnecessary and obsolete.
2. The correct figure of speech for adding content to an outline is…

Adcetera’s 2010 ADDY Award Results

by Kristy Sexton

The results are in! Adcetera was successful at the Addy’s with 8 of our 10 submissions placing in a category. Here is the complete list of Adcetera’s 2010 ADDY wins! We want to thank the American Advertising Federation for a wonderful evening and presentation this past…

Come on in, the Inspiration’s Great

by Kristin Pendleton

Inspiration, according to Kristy Sexton, is an “elusive little imp.” An apt observation, but from my point of view here on Copywriter’s Row, it’s not only elusive, but flighty, shadowy, and haunting—sort of like a water nymph, if you will. It’s something rarely seen but…